Liz The Nail Tech

The problem

Her work was doing the marketing already — thousands of followers, real demand. But everything ran through DMs: no portfolio that loaded fast, no policies in writing, and no-shows eating the calendar.

The approach

Lead with the work, then remove every reason to hesitate. Big, fast gallery. Styles broken out the way clients actually ask for them. And policies written plainly on their own page, so the deposit and late rules are agreed to before the chair, not argued after it.

What got built

• Portfolio-first design — sets shown large and grouped by style: almond, stiletto, chrome, French, custom art.
• Booking as the only real call to action, repeated everywhere without nagging.
• A written policies page — deposit, late fee, 24-hour cancellation — so the rules do the enforcing.
• Social proof and links to Instagram and TikTok, closing the loop between where clients find her and where they book.

The result

A single link in bio that shows the work, sets the terms and takes the booking.

“When he finished the site, all I could say was WOW. Genuinely impressive work — better than I expected.”

— Liz, Nail Artist · Liz The Nail Tech